project

Whiteside Taxis

Photography Promotion

Whiteside taxi parked in front of Hampton by Hilton hotel in Blackpool.

Client

Whiteside Taxis

Year(s)

2020

Website

whitesidetaxis.co.uk

Overview

Carried out on set photography to capture professional media for client throughout Blackpool and the Fylde coast. Delivered highly optimised and edited media for the client to use throughout their social media channels, website, and physical print, alongside other key areas they believed best to deliver the media generated.

About the business

Established in 1880, and successfully run by four generations of the Whitesides, Whiteside Taxis are a family owned company in Blackpool & Fylde with over 143 years’ experience in offering the utmost customer care, comfort and reliability at competitive prices. With a fleet containing over 85 modern vehicles the company have taken the taxi service industry to the next level to ensure you get the very best taxi service.

Required work

Business currently utilised social media and their website to promote their services but required professional photography of their latest modern vehicles to distribute throughout their social media accounts and website.
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It was important to highlight the key areas the business served, whilst ensuring that a professional image was portrayed as the company values itself on professionalism throughout their services.
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All content created would need to be optimised for web and social media with room for editing and additional text to be applied when/if required to match any future promotions or campaigns the business may carry out.

What we did

We met with the client to discuss the required work and highlighted key areas throughout Blackpool and the Fylde coast where photography would be best captured to highlight the services and service area covered.
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We visited the business location with equipment and accompanied a driver to multiple key locations to set up and capture a complete catalogue of images, video, and media in line with the scope of the project, whilst ensuring all was in place to deliver the best photography for the client.
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Once we captured an extensive list of media, we returned to the client with our main highlights and to discuss which media they preferred and would like editing for use on their social media and website. Once agreed, we edited all required imagery to optimise for both their website and social media channels for future campaign use.

Our results

We delivered a complete catalogue of professionally captured and edited media that was both optimised for web and social media, whilst capturing the core professionalism of the business to portray to their customers.
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Content generated was used throughout the business to align with their core ethos and to highlight their services and areas covered across Blackpool, Fylde, and Wyre in Lancashire. Multiple renditions have been created over the years since provided with key messaging applied to match required marketing for separate campaigns.
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Media created for the client welcomed increased interaction and impressions when utilised through social media channels, with content used for web offering a fresh new look.

Whiteside taxi parked in front of Hampton by Hilton hotel in Blackpool.

Client

Whiteside Taxis

Year(s)

2020

Website

whitesidetaxis.co.uk

Take a closer look…

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