project

Jade’s Power 4 Business

Website Design

Client

Jade’s Power 4 Business

Year(s)

2024

Overview

Developed a fully optimised website for the client, achieving perfect scores across all performance metrics, including site speed, accessibility, SEO, and best practices. The site comprised five primary pages including Home, Features, About, Blog and Contact, each featuring SEO-friendly content based on keyword and competitor analysis. As a result, the company ranks on Google’s first page for its name and other targeted keywords.

About the business

Jade’s Power 4 is a family run business helping companies secure cheaper prices for their gas, electricity, and water rates. In memory of their sister Jade who sadly passed away at age 17 pregnant with twins, Josh and Jordan, Dean (youngest) went on to serve 7 years in The 2nd Battalion Duke of Lancashire Regiment.

After leaving the army he went on to learn a career in the energy industry with the aim of helping as many businesses as possible to succeed in their dreams. With the help of Walking With The Wounded and Op Courage he has now managed to take the next step, setting up his own company to help businesses just like yours find the best energy deals available!

Required work

Jade’s Power 4 Business currently had a single page website they had created themselves. They we’re looking to completely refresh their website whilst incorporating more vital pages including about us, features, contact, and blog alongside their privacy and complaint procedure pages.

It was crucial to highlight competitors and competitive keywords, creating content designed to rank on Search Engine Results Pages (SERPs) to attract customers directly. A blog was also needed to give the client a platform for future updates on business energy to engage potential customers with news and events while also improving blog visibility for client acquisition.

Since the client’s domain and email were hosted by IONOS, the completed website had to be migrated to their server and integrated with the existing domain, ensuring minimal disruption to the team’s active email accounts.

What we did

We developed a custom, highly optimised WordPress website that is fully responsive across desktop, mobile, and tablet devices. The homepage was designed to prominently showcase services, combined with SEO-optimised content targeting competitive industry keywords.

In addition to covering all business operations with clear Call To Action (CTA) buttons throughout the page, we optimised an FAQ section on the homepage to enhance SERP rankings and drive more organic traffic through Google searches.

Beyond the homepage, we built features pages to function as a conversion funnel, showcasing social proof and strategically integrating contact forms to encourage potential clients to get in touch regarding their business energy claims.

We further supported the client by creating three SEO-optimised blogs based on our keyword research to help increase traffic through search engines while providing transparency about their services and educating readers on business energy.

Finally, we provided the client with a detailed SEO plan, including a keyword audit and recommendations for the next three months, outlining high-ranking blog and news titles along with guidance on effective headings to use in future content.

Our results

Since the launch of their new website, Jade’s Power 4 Business has reported a 68%+ increase in client acquisition, with the majority of leads now coming directly through the site. With several top-ranking search results for key service-related terms, the client is actively following the SEO plan provided to continue generating high-ranking content and driving further growth through their website.

Client

Jade’s Power 4 Business

Year(s)

2024

Take a closer look…

What our client says

Working with Joshua was a breath of fresh air. We sat down to outline our vision and requirements for the website. Within a week, he provided a demo site along with suggestions for potential directions. We reviewed what we liked and discussed changes, and Joshua promptly began work on the final site.

In just a few weeks, we had a website that perfectly matched our expectations, including the custom calculator exactly as we had envisioned. The quality of the site exceeded our expectations. We had a few additional text changes after the initial meeting, and these were implemented within 24 hours.

After the website went live, the team met with me again to provide an SEO report, highlighting key keywords for future content, as we wanted to manage the site moving forward. We’ve followed the plan and are already seeing positive results. Because of this, we’ve decided to continue working with them for our other marketing needs.

Let’s work together!

We’d love nothing more than to help elevate your Lancashire brand or business to the next level. We’re in the perfect position to offer everything you need to start your business, or grow it to where it deserves to be.

We’re experts in website design, digital marketing, photography and videography. Let our team work with you and elevate your business and help it grow beyond your current expectations!

More projects

We’re more than just a digital marketing agency. Working with businesses just like yours throughout Lancashire and the North West of England, we’ve helped create new websites, optimise existing domains, and create significant marketing solutions to help brands gain the traffic and sales that they deserve.

Be sure to check out our complete portfolio and see how we’ve helped create, advertise, and create audience engaging content for brands throughout Lancashire.

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