DP Building Systems

We began by analysing all social media accounts already in place to assess which content had performed well in the past to ensure we had a grasp on the core target audience. We presented the data highlighted from each platform and generated a 3 month action plan to the client with our expectations of increasing impressions by up to 50% along with increasing followers across the board with an average of 30%.
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Once confirmed, we created content to align with best performing media used in the past across all social media accounts including video, text, photography and community polls. We then ran this content through our social media management software to match our social media database along with key performance indicators from leading social networks to analyse the best days and times to optimise content release.
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Once identified, we scheduled content on a daily basis to begin to continually monitor analytics and to ensure that we were on target with our goals and scope of work. Throughout the first week we continued to make adjustments to content, posting days and times to effectively launch further marketing across all social networks.
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We continued to schedule weekly with constant positive adjustments to optimise reach, engagement, and Click Through Rates (CTR) and continued this throughout the 3 month period to gradually and positively surpass our original targets.