project

Angeline Tabbada

Website Design

Client

Angeline Tabbada

Year(s)

2024

Overview

Planned, outlined, and developed an optimised single page website with core SEO and copywriting practices set in place. The site acts as a lead magnet with direct Call To Actions (CTAs) including a dedicated contact form and integrated WhatsApp business displayed as a clear button visible throughout the website.
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All core information of services was included and optimised to match the clients theme and colour choices to reflect their services and other marketing. A dedicated blog was also outlined and planned so that the client can continue creating blogs, news, and articles for their new and existing clients. Once created, website was transferred to IONOS as the client preferred to maintain their other services via this platform.

About the business

Angeline Tabbada is a qualified integrative and trauma informed counsellor with over a decade of experience supporting people who are experiencing the symptoms of trauma, anxiety, stress, depression, abuse and the affects of cancer. With extensive training to offer expertise and services to people who are going through substance use, addiction, abuse and trauma recovery, they use different modalities to suit the diversed needs of their clients.
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Trained in Play Therapy, Motivational Interviewing, Solutions Focused Therapy, Mediation and Mindfulness, Angeline offers international online counselling with 12+ years of experience, supporting individuals from diverse backgrounds to manage mental health challenges such as anxiety, depression, stress, abuse, and trauma symptoms, while fostering self-realisation and empowerment.

Required work

Client did not currently have a website, but had tried to previously create one via IONOS as they already had email accounts and other services with them. After speaking with the client, it was agreed that a single page website was required to highlight their services with lead capture forms to be created and an integration created for visitors to contact them directly via WhatsApp.
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The website would have to be built on a platform that was compatible with IONOS as the client preferred that their website maintained on this platform so they could retain their current plan without any early cancellation fees.
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Finally, a blog section would need to be created so that the client had an easy to use area to update content regularly to offer the latest news, guidance, and articles on therapy as a whole, including their recent updates.

What we did

We developed an optimised single page website design which encompassed everything that Angeline required to showcase her therapy solutions. Combining core SEO and copywriting practices, the design of the website was created to reflect the colour scheme of Angeline’s preference, merging subtle lilac and light green to connect trust and nature.
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It was vital to create the website as a core lead magnet for potential clients to gain a greater understanding of her services and how to get in touch. The webpage included a core overview of services, along with a pricing table, about section, and client testimonials, with the final section offering contact detail capture via a free consultation form.
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As Angeline connected with her clients directly via WhatsApp, we also integrated her WhatsApp Business into the website with a clear Call To Action (CTA) button hovering in the bottom left which is visible throughout the page to offer visitors a quick and convenient way to get in touch.
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In addition to all sections created, a navigation menu was also adopted to offer quick scrolling to relevant content the visitors are searching for, with an additional privacy policy created and added to the footer of the website.
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Finally, we created a demo blog section at the bottom of the page with pre-filled content for Angeline to create her own news, blogs, and guidance for new and existing clients to gain a greater understanding of therapy in general, along with her own services.

Our results

Client received a highly optimised website with all outlined work completed. The site was built upon WordPress as IONOS offered this platform as a service, although we built the website directly on WordPress and then transferred the website to this service so we could ensure we were not limited to any predefined options or services set out by IONOS. All sections were linkable via a clear top navigation to quickly jump to each section, along with a clear privacy policy created and outlined in the footer of the website.

Client

Angeline Tabbada

Year(s)

2024

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